He was, rightfully, looking to be featured beyond just Football and Training category activation’s and campaigns, and incorporated into global brand marketing for lifestyle products and running campaigns as well.
While a signature cleat wasn’t a requirement in talks, according to multiple brand sources, there was a desire to be a “brand icon” on Beckham’s part. After Beckham Jr.’s initial Nike endorsement deal was set to expire earlier this month on May 1st, he and his agent Zeke Sandhu met with both brands to hear pitches and new offers on a long-term partnership.
Enjoy another look at these special Air Max 720s below, and keep it locked for more info on a global release as well.Odell Beckham Jr made history on Tuesday, signing the most lucrative shoe deal with Nike for an NFL player.Īccording to Nike DePaula of Nice Kicks: In a monumental brand decision that came down to the final hour of the “match clause” window, Nike has opted to fully match Adidas’ endorsement deal offer to NFL star Odell Beckham Jr., keeping the Giants wide receiver and style icon with the Swoosh for at least the next five years, industry sources tell Nice Kicks. Sneakerheads and football fans who don’t live in Germany are unfortunately out of luck, but if you are in the area, you can head over to now and sign up for your chance to purchase a pair/attend the pickup event.
That’s not all for the festivities either, as if you’re one of the lucky 20 selected, OBJ himself will be in the house to welcome you. Apart from getting the first chance to buy Beckham’s new Nike shoes, residents of Germany’s capital city will also have the opportunity to receive a special tote bag that’s limited to a run of 20 and features a similar wild color scheme/details as the kicks themselves. The prodigiously talented wide receiver has a new team in the Cleveland Browns, a new quarterback in the brash, rocket-armed Baker Mayfield, and a new piece of footwear on the way: the Nike Air Max 720 OBJ, which is set to make its retail debut this month via a special release event at Solebox Berlin. It’s an exciting time for Odell Beckham Jr.
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